Warning: Potential spoilers for "It Begins" ahead.
So if you've checked in with the IWC today, you've probably seen this picture going around "proving" that Chris Jericho is in Memphis or Nashville or Nantucket, somewhere near Raw tonight. I haven't seen any proof that it was taken today or that the airport in question is the airport they say it is, but either way, the internet is setting themselves up for disappointment.
If "It Begins" is Jericho, then all you're going to hear is "YOU SUCK WWE! YOU SHOULD'VE BROUGHT HIM IN ON THE CORPORATE JET! AND YOU SHOULD'VE INVESTED IN THE LATEST STEALTH TECHNOLOGY SO IT WOULDN'T HAVE BEEN PICKED UP ON RADAR! AND YOU SHOULD'VE BOUGHT ME TONS OF LIQUOR ON NEW YEAR'S EVE SO I WOULDN'T WAKE UP UNTIL 9PM TONIGHT SO I WOULDN'T HAVE BEEN SPOILERED!"
If it's not Jericho, you'll hear "YOU SUCK WWE! THE UNDERTAKER?! WHY SHOULD I GET EXCITED FOR THE RETURN OF ONE OF THE BIGGEST STARS YOU'VE EVER HAD WHEN HE HASN'T WRESTLED IN MORE THAN A YEAR?! WHY DID YOU LET ME GET EXCITED LIKE YOU DID LAST YEAR WITH 2.21.11 THAT TURNED OUT TO ALSO BE THE UNDERTAKER?! WHY WON'T YOU LET ME LEARN MY LESSON!"
And regardless of what happens, you'll hear people bitching about how the IWC is ruining wrestling because stuff like this happens every time a mystery promo airs. "YOU SUCK WWE! WRESTLING HAS BEEN RUINED! THEY CAN'T DO SURPRISES ANYMORE BECAUSE THE STUPID INTERNET RUINS EVERYTHING! JERICHO'S DEBUT IN 1999 WAS THE FINAL SURPRISE EVARRRRRRRRRRR!!!!"
Except it wasn't. Jericho's 1999 debut was not only known, WWE promoted it. They didn't come right out and say he was the one behind the Millennium Clock, but they had interviews with him on WWE.com before he actually showed up. I remember one video interview with him where they asked about rumors that he'd be "Chris Gericho" and it would be revealed he was behind G-TV (remember that?), he had a whole bit about how he was coming in as Chris Wippleman, the long lost son of Harvey and Bertha Faye would be his manager. The best part? Some people thought it was true and freaked out.
This is just a problem that's always going to be in wrestling, when you're not filming on a closed set, secrets are going to get out, no matter how many precautions you take. And now that everyone has a camera on them at all times, closed sets aren't even safe... how many unauthorized photos from The Dark Knight set have you seen? This is the era of Facebook, we've traded secrets for a new sense of closeness, but it's really nothing new for wrestling.