Thursday, September 23, 2010

Kick-Out!! Radio - Episode 45

WWE’s under investigation, Nexus could disband, John Cena turning heel, John Morrison in the Superstar Spotlight, and Matt Hardy talks about his favorite subject… Matt Hardy.

Also, we were going to interview Chris Jericho this week, but our previous interview was his last appearance on Kick-Out!! Radio.*

MP3 Version - Right click on the Audio MP3 image and "save link as."

iTunes - clicking this link will open your iTunes.

Theme song: "Believe" by Grasp Infinity

*Yes, I'm lying, but let Chris know the invite's out there!


  1. It's always interesting to talk about what the wrestling industry needs to do to enjoy a resurgence in popularity, and the only conclusion I can ever come to is that none of us really know.

    Plenty of people have suggested that WWE and TNA should latch onto the most popular cultural phenomenon of the last decade, reality television. We saw the 'purer' side of reality television come out when Tough Enough aired, but ratings and general fan response suggested that the idea wasn't quite catching on. Future attempts to incorporate a reality element into weekly wrestling braadcasts, such as the Diva Search and the final series of Tough Enough, were also met with a highly negative response, although the embarrassing ways in which these ideas were executed were more to blame than anything else for their lack of popularity. That leaves us with the pseudo-reality vibe on which NXT was originally built, but which seems to have taken a back seat to the non-wrestling related challenges and activities. Of course, NXT's ratings are generally lower than those enjoyed by ECW on the same network only a few months ago, and, from what I can see, it hasn't taken long for many WWE fans to lose whatever interest they had in the show. Call it a track record of poor implementation if you like, but these repeated failed attempts at using 'reality' elements to reignite public interest in wrestling suggest to me that the boat has been missed, or perhaps that it's simply a case of two forms of entertainment that are never likely to mesh adequately. It's hard to change the mindset of those who can't see past their perception that the 'fake' nature of wrestling makes it inferior to other forms of popular culture, and it just seems to me that the masses aren't ever likely to buy into the idea of reality mixing in with the traditional sports entertainment formula.

    The other big area people tend to focus on during these debates is that of mixed martial arts. It's undeniably true that UFC is growing at an impressive rate and that it presents an edgy, in-your-face image that many people love, but I think that we should look at the longer term as well. Much like we saw during WWE's Attitude Era, fans are becoming increasingly drawn to UFC programming because it offers them a bold, daring, physical product that many of them haven't seen before. UFC has been around since 1993, but it has only been recently that it has really started to break the glass ceiling in terms of merchandise and Pay-Per-View figures, so, for all intents and purposes, it's a brand new sport for many viewers.

    However, around a decade on from the pinnacle of the Attitude Era's popularity, however, we now find ourselves wondering why WWE's boom period didn't last. Ten years from know, who's to say that UFC won't find itself in a similar position? I fully expect its growth to continue during the next few years as it emerges as the 'cool' new trend among adolescents and young adults, but, unless it can continue to adapt and introduce popular new concepts, I can see it only being a matter of time before some of those who originally jumped on the bandwagon lose interest. As with WWE, there should still be enough longtime fans to sustain its continued existence as a niche product, but there will inevitably be a time when the dynamic, explosive style becomes antiquated in the eyes of the casual viewer, and it will be at this juncture that UFC runs the risk of losing momentum.

    For me, then, the bottom line is that another boom in the wrestling industry, if it is ever to happen, will probably come as a result of a new initiative that almost nobody could have anticipated. I'm sure you'll agree that, no matter what the spark that starts the fire turns out to be, change will not occur overnight and the process could be long and arduous.


    That will never, ever get old.